Market your book
If you want to produce a bestseller, you have to spend 25% of your time writing, 25% thinking and the rest in promoting yourself
If you want to Market your book you must:
- Reach the target audience
- Tell them your book is available
- Persuade them to read it
Your book is finally published. Wouldn't you now like to reap the benefits from all the time and hard effort that you have invested in writing it? No book sells by itself. If you want people to know that the book exists you have to tell them. Friends and family are a good start, but how do you inform the wider public?
Successful promotion takes time and effort. Book publicists charge a fortune and traditional advertising campaigns are extortionate, so we have come up with an alternative solution. We have produced three post-publication promotion packages to help you to market your book and drive customers to buy it.
Let Perfect Publishers Marketing Services act as your personal marketing firm contributing focused attention to your publicity needs. We offer three levels of marketing packages which are inclusive of postage and packaging.
Post-Publication Marketing Packages
These promotional packages are open to anyone. If you have not published with us,
the promotional packages can still be purchased at these highly competitive prices.
Promotional Package 1
£400 (P1) We will create a cost-effective website for your book and host it to drive traffic to your site for free.
The best way to sell your book is by having an online presence. For those of you who don't already have your own website, we are offering you the opportunity to promote your book through professional-looking web pages that we will create for you. For a one-time fee, this will enable you to have a web presence without having to pay ongoing hosting costs. Visitors can read an excerpt from the book before they buy it, find out what others are saying about it and purchase it through the site.
Your web pages will be professionally designed, attractive, fast-loading and will be optimised for search engines based on your chosen keywords. We aim to create a marketing service that draws thousands of visitors and prospective buyers.
Your PP web package will include:
- Bespoke author page showcasing you and all your published work.
- One individual book page (additional pages at £75) with cover illustrations and promotional text.
- Free hosting at Perfect Publishers and links from our website.
- Submission to search engines, with your chosen keywords.*
Your personal URL will look like this:
http://www.perfectpublishers.co.uk/authors/authorname
Promotional Package 2
please contact us for a quote (P2) Personalised Marketing Package
- Copies of book required to send to newspapers, magazines, radio stations etc.
- Build a mailing list of contacts (client will need to provide some details for this)
- Design eye-catching flyer and mailshot (including order form) to send to mailing list a month or so ahead of publication date. A flyer can also be displayed on work notice boards, school and nursery notice boards, local shop windows, libraries, book stores, care homes, social services departments, hospitals etc. Flyers can then be ordered separately in our PP3
- Arrange for flyer to go inside mailings of suitable societies & organisations.
- Design a prospectus to include book blurb, book description, table of contents, number of pages, size, about the author - this needs to be sent a month ahead of publication to mailing list.
- Write press releases to send to local newspapers and magazines. Include head & shoulders photo, personal details (eg. background, where live, married etc), phone number, email, availability for interviews etc.
- Send book to selected few from mailing list to obtain reviews.
- Produce a marketing pack to send to local radio and TV stations, local papers, magazines, bookshops (small & large chains), wholesalers, government departments (health, social welfare etc), libraries, and university libraries.
- Arrange local radio & TV appearances.
- Contact book stores to ask about possibility of stocking book - contact WH Smiths, Waterstones, Ottakers, Hammicks, Borders, Methvens etc. Ask about the possibility of a book signing.
- Design a large, colourful poster to give to book stores to publicise book.
- Arrange book signings - have book signing with a difference - team up with other writers, poets and entertainers to present an event at which the book is sold. Advertise the signings in local paper with an offer of £2 off if advert presented at time of purchase.
- Arrange talks/lectures at Women's Institutes, WRVS, Townswomen's Guilds, Rotary Clubs, Lions, writing circles, libraries, town halls etc.
- Organise a 'Launch Party' on day of publication. Invite all from mailing list, local newspapers, local radio, local book stores, schools/colleges, community organisations, local council members, local societies, friends, family, work colleagues etc.
- Make book available as downloadable digital file (ebook). Arrange reciprocal links with other websites.
- Seek out appropriate message boards and forums and regularly post details of book.
- Compile a list of suitable writing websites and ask for book reviews.
- Think of suitable person to endorse the book - it could be a local celebrity, politician, businessman etc. This needs to go on the back of the book. (This may already be done).
Each step of the marketing package will range from 2 hour sessions through to 16 hours. The client can build a marketing package using as many or as few steps as necessary.
Promotional Package 3
Postcards
P4-£225 P5-£175 P6-£140
| Promotion Package 3 250 postcards |
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We will produce personalised postcards for you to distribute. All of these will include an image of your book cover, a synopsis of the book, a reader testimonial (if you have one), contact details and details on where to purchase a copy. The different choices are listed below. Some samples of postcards are shown below. Sample postcards are available on request.
You can purchase any number of options F1, P4, P5 and P6. Please remember that the more you buy the more cost effective it is for you. We suggest that you purchase P5 and one of the other postcard options of your choice. 250 A3 (301x 424mm), A2 (424 x598mm) size posters and 500 A6 (109 x 152mm) and A5 152 x 214mm) heavy flyers are also available on request. Please contact us for more details
Promotional Package 4
£125 (F1)
This promotional package will provide a comprehensive service to get your book a published success. We suggest that you purchase F1 and one of the other postcard options of your choice from Promotional Package 3 along with this package.
| Promotion Package 4 £125 (F1) |
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General Book Promotion
This section contains a plethora of ideas that you can use to promote your book every time you
walk out of your front door. It will give your inspiration for less obvious types of promotion
that help towards making your book a success.
Promoting Your Book through the Media
Reviews and endorsements from the media are excellent sales tools, as are appearances on radio
and TV shows. We will show you how to attract media attention and obtain the type of free
publicity for which many businesses have to pay hundreds of thousands of pounds.
How to Handle Interviews and Personal Appearances
Once you have captured the attention of the media how do you effectively handle this type
of publicity? We show you how to tackle interviews about your book and how to confidently
answer any questions you might be asked. This section gives advice on how to be a great
interviewee and guest and provides a checklist for things to do before your interview or
personal appearance.
Personalised Press Release
The first stage in any promotional campaign is the writing of a compelling and attention-grabbing
press release. 99% of all media exposure begins with a well-written, captivating press release
that entices journalists and editors to contact you. We will write that press release for you,
tailored to your needs, which you are then free to modify as you please.